The Video-Less Video - Getting the Point Across Through Graphics, Text and Voiceover
Have you ever seen a video that doesn't have, well, video? Of course you have, you probably just didn't think about it! Many commercials rely solely on graphics (like illustrations, animations or photographs), moving text on the screen (called "kinetic typography") and voiceovers to communicate key ideas. For some types of businesses, creating a video-less video can be a great way to wade into the world of video on a budget. Learn more on video production austin . When It Works I recently produced a video-less video for an IT company. Instead of showing their servicemen at work (bo-ring!) we created a fast-paced and slick piece that got right to the point by listing the services they offer like "Data Recovery", "Virus Removal" and "Same Day Service 24/7". The video had tech-y music, a fast pace and was nothing more than words, their logo and contact information. The end result: a piece that reflects their culture (fast, efficient,